How Africans Consume Online Audio Content
The 2022 digital report (from datareportal.com)for different Africa countries highlights several interesting trends worth pointing out about how Africans consume audio content online. The big four kinds of audio content online are: music, online radio shows/stations, podcasts and audio books. The percentage of internet users aged 16-64 in Ghana, Kenya, Morocco, Nigeria and South Africa […]
How ad placement works
Understanding how ad placement works is a good way to get into the mindset of advertisers and agencies and to learn more about the processes by which ads are placed on a platform. This article will provide a brief introduction to the concept of ad placement and the processes by which it happens on a […]