5 Things to know about content monetization

When you think of content marketing, you probably think of blog posts, videos, and other forms of written content. But today, many large brands are also turning to video and other forms of “digital content”—such as interactive blog posts, white papers, ebooks, and other long-form documents—to generate leads and build their brands. This is known […]

Programmatic advertising- All you need to know

Programmatic advertising is essentially the buying of ad space in an automated way. It uses audience data and insights from a variety of sources, to allow advertisers to show highly relevant ads for the audience, at the right time and in the right place.