How Website And App Content Publishers Can Maximize Their Earning And Monetization Potential
Twenty years ago, with limited internet penetration and the absence of smartphones, ‘website and app content publishers’ were not really a thing, as radio served as the primary source for near-real-time information in Africa. Television, on the other hand, was limited to specific news hours, offering brief coverage of major events rather than in-depth reporting. […]
Overcoming Payment Delays: How Atunwa Helps Content Publishers Deal With Cashflow Challenges
Working closely with media companies and content publishers across Africa, I have identified a critical topic that they consider paramount: cashflows. Our publishers are currently facing several significant challenges. Firstly, they encounter issues with advertisers credit terms, which typically involve waiting for payment for 120 to 150 days after completing campaigns. Secondly, advertisers tend to […]