Overcoming Payment Delays: How Atunwa Helps Content Publishers Deal With Cashflow Challenges
Working closely with media companies and content publishers across Africa, I have identified a critical topic that they consider paramount: cashflows. Our publishers are currently facing several significant challenges. Firstly, they encounter issues with advertisers credit terms, which typically involve waiting for payment for 120 to 150 days after completing campaigns. Secondly, advertisers tend to […]