Digital Advertising: How Programmatic Ads Can Help African Content Publishers Smile To The Bank
As the consumption of digital media content continues to rise in Africa, so also is digital advertising. For instance, statista.com, projects that digital ad spending on the continent will cross the $4m mark this year. While it doesn’t exactly represent a groundbreaking sum, it is still a significant improvement from the $1.6m generated in 2017 […]