Best Practices in Podcasting
Launching a podcast might seem very easy but getting the required results will involve strategy. To ensure that your podcast is successful, they must be created with specific goals in mind, and those goals must align with your brand’s overall marketing and sales strategy. We have gathered some few podcast practices that can help in your […]
How Africans Consume Online Audio Content
The 2022 digital report (from datareportal.com)for different Africa countries highlights several interesting trends worth pointing out about how Africans consume audio content online. The big four kinds of audio content online are: music, online radio shows/stations, podcasts and audio books. The percentage of internet users aged 16-64 in Ghana, Kenya, Morocco, Nigeria and South Africa […]