Support, Author at Atunwa Digital https://atunwadigital.com/author/atunwa-support/ Atunwa Digital Wed, 12 Oct 2022 11:29:32 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://atunwadigital.com/wp-content/uploads/2022/05/cropped-favicon-32x32.png Support, Author at Atunwa Digital https://atunwadigital.com/author/atunwa-support/ 32 32 Best Practices in Podcasting https://atunwadigital.com/best-practices-in-podcasting/ https://atunwadigital.com/best-practices-in-podcasting/#respond Wed, 12 Oct 2022 11:06:34 +0000 https://atunwadigital.com/?p=5471 Launching a podcast might seem very easy but getting the required results will involve strategy. To ensure that your podcast is successful, they must be created with specific goals in mind, and those goals must align with your brand’s overall marketing and sales strategy. We have gathered some few podcast practices that can help in your […]

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]]> Launching a podcast might seem very easy but getting the required results will involve strategy. To ensure that your podcast is successful, they must be created with specific goals in mind, and those goals must align with your brand’s overall marketing and sales strategy.

We have gathered some few podcast practices that can help in your podcast journey;

  • Be consistent with the time schedules to ensure optimal audio recordings.
  • Have high quality, catchy artwork: listeners should be able to recall it and easily associate it with you.
  • Episode titles & descriptions should be attractive, urging curiosity and attracting listeners.
  • Address listeners in a personal way to build relationships (you could use personalized opening and closing statements)
  • Ensure your audios are short and concise and keep them interesting when they need to be longer than usual.
  • Actively promote previous episodes with every new episode. It is best to do it in the first 5 minutes of the current episode.

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]]> https://atunwadigital.com/best-practices-in-podcasting/feed/ 0 How Africans Consume Online Audio Content https://atunwadigital.com/how-africans-consume-online-audio-content/ https://atunwadigital.com/how-africans-consume-online-audio-content/#respond Tue, 30 Aug 2022 11:47:23 +0000 https://atunwadigital.com/?p=4648 The 2022 digital report (from datareportal.com)for different Africa countries highlights several interesting trends worth pointing out about how Africans consume audio content online.  The big four kinds of audio content online are: music, online radio shows/stations, podcasts and audio books.  The percentage of internet users aged 16-64 in Ghana, Kenya, Morocco, Nigeria and South Africa […]

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The 2022 digital report (from datareportal.com)for different Africa countries highlights several interesting trends worth pointing out about how Africans consume audio content online. 

The big four kinds of audio content online are: music, online radio shows/stations, podcasts and audio books. 

The percentage of internet users aged 16-64 in Ghana, Kenya, Morocco, Nigeria and South Africa who listen to each kind of audio content via the internet each week revealed the following results:

Music is the most popular kind of online audio content in Ghana, Kenya and South Africa with a continental average of 32.66% of all online audio content listened to. 
Online radio shows/stations is the most popular kind of online audio content in Morocco and Nigeria.
However, given that an increasing number of radio stations/shows are launching podcasts, the combined category (at 43.04%) is the most popular kind of online audio content 

Lessons for Radio Owners/Managers
We have known for a long time that radio is the most popular media channel in Africa. However, many radio station owners and managers have not paid much attention to developing an effective and profitable online radio brand. 

However, across the continent, some media owners are taking back control. Atunwa helps hundreds of radio stations in Africa not only to stream online but also to automatically record their shows as podcasts which are available to their audiences to enjoy wherever and whenever. 

Whether by live-streaming (live online radio) or listening on-demand (podcasts), this powerful combination is here to stay. Don’t leave your money on the table. If you would like to have a no-commitments discussion on how we can help or if you are unsure, you are making the most revenue from your current streaming provider, our helpful advisors are here to support.

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