eCPM: How Publishers Can Optimize Digital Revenue Streams
The eCPM is one of several metrics that publishers can track to measure the effectiveness of ad campaigns and here’s how it works.
Digital Audio Ads: What You Should Look Out for in 2024
As we move further into 2024, here are the things advertisers looking to reach target audiences via digital audio ads should look out for.
Digital Advertising: How Advertisers Can Achieve Their Marketing Goals Through DSPs
DSPs enable advertisers to automate the process of buying digital ad space. We explain how advertisers can take advantage of this.
Digital Advertising: How African Digital Audio Publishers Can Leverage SSPs
The emergence of SSPs has revolutionized the digital advertising landscape and here’s how African audio content publishers can take advantage.
Redefining Podcast Listening Experience With the Atunwa Podcast Player
In today’s dynamic world of audio content, where podcasting stands as a powerful communication and entertainment medium, having the right tools to enhance the listening experience is crucial. This becomes especially vital within the African context where reliable fast internet connectivity isn’t always accessible. To fulfill this goal, Atunwa Digital has created a Podcast Player […]
Leveraging Dynamic Ad Insertion for Audio Content Monetization
Between 2021 and 2022, podcast listenership in Nigeria soared by 222%, according to Ncebakazi Manzi, Spotify’s Podcast Manager for Sub-Saharan Africa. Kenya and Ghana were not left out, as they also ranked in the top 5 podcast-listening African countries. In recent years, the world has witnessed a digital revolution in audio content consumption and Africa […]
Atunwa Digital Launches New & Improved Media Player
At Atunwa Digital, satisfying the needs of our clients comes first. As Africa’s premier streaming and digital content monetization platform, we realize the importance of offering world-class services and giving our clients and their audiences the best experience. It is for these reasons that we developed an ultramodern media player that is designed to take […]
How African Radio Stations Can Monetize Effectively With Podcasts
Podcast and on-demand audio content consumption is growing in popularity in Africa. Increased internet penetration on the continent has seen the gradual displacement of traditional forms of electronic media (radio and TV). This change in content consumption habits has paved the way for digital content livestreams and podcasts. Today, it is possible for Dennis Ochieng, […]
Digital Advertising: How Programmatic Ads Can Help African Content Publishers Smile To The Bank
As the consumption of digital media content continues to rise in Africa, so also is digital advertising. For instance, statista.com, projects that digital ad spending on the continent will cross the $4m mark this year. While it doesn’t exactly represent a groundbreaking sum, it is still a significant improvement from the $1.6m generated in 2017 […]
Monetizing African Content: The Lucrative World of Display Advertising
In August 2013, a friend of mine, Victor, bought a brand new 2012 model Toyota Camry for almost $40,000 (which was just over six million naira at the time). This surprised me for two reasons: he never once mentioned his plan to buy a car and secondly, he earned slightly less than $1,000 (150,000 naira […]