Digital Advertising: How Programmatic Ads Can Help African Content Publishers Smile To The Bank
As the consumption of digital media content continues to rise in Africa, so also is digital advertising. For instance, statista.com, projects that digital ad spending on the continent will cross the $4m mark this year. While it doesn’t exactly represent a groundbreaking sum, it is still a significant improvement from the $1.6m generated in 2017 […]
Monetizing African Content: The Lucrative World of Display Advertising
In August 2013, a friend of mine, Victor, bought a brand new 2012 model Toyota Camry for almost $40,000 (which was just over six million naira at the time). This surprised me for two reasons: he never once mentioned his plan to buy a car and secondly, he earned slightly less than $1,000 (150,000 naira […]
Unlocking The Monetization Potential Of The African Audio/Video Content Publisher
Monetizing audio or video content can take different forms, depending on the format and the goals of the content publisher. The most popular method is advertising, typically in the form of pre-rolls, mid-rolls, and post-rolls. In Africa, advertising is the most common way to monetize content. So long as content publishers have enough quality content […]
How Website And App Content Publishers Can Maximize Their Earning And Monetization Potential
Twenty years ago, with limited internet penetration and the absence of smartphones, ‘website and app content publishers’ were not really a thing, as radio served as the primary source for near-real-time information in Africa. Television, on the other hand, was limited to specific news hours, offering brief coverage of major events rather than in-depth reporting. […]