5 Things to know about content monetization
When you think of content marketing, you probably think of blog posts, videos, and other forms of written content. But today, many large brands are also turning to video and other forms of “digital content”—such as interactive blog posts, white papers, ebooks, and other long-form documents—to generate leads and build their brands. This is known […]
Programmatic advertising- All you need to know
Programmatic advertising is essentially the buying of ad space in an automated way. It uses audience data and insights from a variety of sources, to allow advertisers to show highly relevant ads for the audience, at the right time and in the right place.
How to monetize your podcasts through dynamic ad insertion
Dynamically Inserted Advertising or ‘Dynamic Ad Insertion’, is the concept of placing audio adverts in podcast episode downloads, with businesses paying to have their advert available for a certain amount of impressions or plays. This is a simple approach to advertising which offers many possibilities for both podcast producers and those looking to invest: it […]
How ad placement works
Understanding how ad placement works is a good way to get into the mindset of advertisers and agencies and to learn more about the processes by which ads are placed on a platform. This article will provide a brief introduction to the concept of ad placement and the processes by which it happens on a […]