Overcoming Payment Delays: How Atunwa Helps Content Publishers Deal With Cashflow Challenges
Working closely with media companies and content publishers across Africa, I have identified a critical topic that they consider paramount: cashflows. Our publishers are currently facing several significant challenges. Firstly, they encounter issues with advertisers credit terms, which typically involve waiting for payment for 120 to 150 days after completing campaigns. Secondly, advertisers tend to […]
The Bo Ho Bio Show: Helping Listeners Navigate the World of Podcasts
Around two years ago, while reviewing podcast consumption, we – Atunwa and the Digital team at Ghana headquartered Multimedia Group Limited (MGL) – observed an interesting trend. Our top audience group consuming live audio content the most was also the group that accessed our podcast/on-demand audio content the least. This group was our +60 year […]
Maximizing Audio Monetization: Three Key Factors for Audio Advertising Success
To maximize your advertising potential, your website and mobile app should capture Listener IDs for devices accessing your content, and these IDs should be shared with your advertisers. Consider implementing this functionality if it is not already in place.
Programmatic Advertising Spend in Africa
Widespread adoption of mobile phones has opened up the opportunity for programmatic advertising in Africa.
5 Things to know before signing up with an audio streaming partner
By Mac Maison Who has your content? It is important to know all websites and mobile apps featuring your content and confirm if any unauthorized streams exist for your content. Once the assessment is completed, you can determine which 3rd party websites and mobile apps can be allowed to feature your content and monitor to […]