Our publishers are currently facing several significant challenges. Firstly, they encounter issues with advertisers credit terms, which typically involve waiting for payment for 120 to 150 days after completing campaigns. Secondly, advertisers tend to decrease their spending during periods of economic uncertainty, impacting the publishers’ cashflows. Lastly, the forex crunch and losses arise when vendors or service providers charge in foreign currencies such as USD, GBP, or Euros, requiring companies and content publishers to convert their local currencies to make payments, especially if they do not have sufficient foreign currency reserves.

You May Also Like: Maximizing Audio Monetization: Three Key Factors for Audio Advertising Success

Imagine having to manage payroll for employees, pay vendors, and fulfill debt or investor obligations while having no certainty about receiving timely payments for completed campaigns within the same month. Unfortunately, this is the reality for many of our clients in the media business.

Our clients can be categorized into three groups based on their digital revenue:

1. Those that generate sufficient digital revenues to be paid out on a monthly basis.

2. Those that generate enough digital revenues to be paid out quarterly.

3. Those whose digital revenues are so minimal that they might receive annual payouts.

To address these challenges, Atunwa has developed strategies to assist our clients:

• We minimize delays on receivables longer than Net-60 by issuing payments while actively working with advertisers to align with their respective payment timelines.
• For clients who do not meet the monthly payment thresholds for regular payouts, we offer prepayments that can be recouped from their future earnings.

When providing these solutions, we carefully consider several factors, including the strength of our working relationship with the client, the volume of their digital inventory, and their willingness to implement our recommended “setup” to ensure the delivery of premium inventories for effective monetization. By considering these elements, we aim to support our clients in overcoming their cashflow challenges and achieving greater financial stability.

The post Overcoming Payment Delays: How Atunwa Helps Content Publishers Deal With Cashflow Challenges appeared first on Atunwa Digital.

The post The Bo Ho Bio Show: Helping Listeners Navigate the World of Podcasts appeared first on Atunwa Digital.

Content Sourcing

The best place for listeners to access your audio content is through your own website or mobile app. By using your own platform, you have more control over the ad serving process and can add more ad formats such as video and banner ads. You can also gain higher CPM’s rate by serving targeted ads more precisely and minimize instances of bot traffic that can be flagged by advertisers. 

However, some listeners may prefer to access your content through third-party platforms. In these cases, it’s important to choose platforms that follow your content guidelines and offer you the ability to control ad-serving options.

Midrolls

Midrolls are advertising breaks that occur during live broadcasts or on-demand audio streams. Without midrolls, your earning potential decreases. It’s important to ensure that midrolls in live broadcasts are timed to coincide with jingles or LPM ad breaks to avoid interrupting the listening experience. For podcasts and on-demand audio, adding ad markers for midrolls is a good practice.

Listener ID

A Listener ID is a unique identifier that allows for advanced targeting and frequency capping to optimize the listener experience. It also enables the use of third-party data, such as demographics, behavioral information, and conversion tracking, to increase the likelihood of selling inventory. 

To maximize your advertising potential, your website and mobile app should capture Listener IDs for devices accessing your content, and these IDs should be shared with your advertisers. Consider implementing this functionality if it is not already in place.

By accounting for these three factors, you can improve your audio monetization efforts and increase your chances for advertising success. Take the time to evaluate your current strategy and make any necessary adjustments to improve your ad serving process. With these tips in mind, you’ll be on your way to better audio monetization outcomes.

The post Maximizing Audio Monetization: Three Key Factors for Audio Advertising Success appeared first on Atunwa Digital.

“The mobile advertising space is still in its infancy in terms of actual numbers, but it has huge potential,” said Anindya Ghose, a professor at the NYU Stern School of Business who has studied the global mobile marketplace.

Chinese companies like Xiaomi and Huawei are flooding the African market with cheap smartphones, enabling a shift from the feature phones that currently dominate, Ghose said.

“In the next couple of years, you will see penetration for smartphones shooting through the roof, and programmatic following,” he said. For now, market tracking is limited.

The table below compares programmatic advertising in Kenya, Ghana, Nigeria, South Africa

The African market is unexplored. In a few years you could have up to 700 million (African) people accessing the internet. Atunwa Digital is a full service advertising agency investing and positioning ourselves to be the go-to agency for brands and advertisers looking to penetrate the African market. We will walk you through each & every step of the process, to ensure nothing is going unnoticed. Ever reminding us to keep transparency at the forefront of our goals.

The post Programmatic Advertising Spend in Africa appeared first on Atunwa Digital.

Who has your content?

It is important to know all websites and mobile apps featuring your content and confirm if any unauthorized streams exist for your content. Once the assessment is completed, you can determine which 3rd party websites and mobile apps can be allowed to feature your content and monitor to ensure all sources for your content are using audio streams you have approved and that you always have visibility into the audience analytics and you control the in-stream advertising opportunities delivered to audiences accessing your content

What are your analytics?

Understanding where in the world your audiences are accessing content from and the average time audiences spend listening to your content will help you determine the potential revenue you can generate from the audio stream(s)

Is your streaming environment stable?

It is best to have a streaming machine – ie. laptop, desktop, or streaming server – that is only used for audio streaming purposes and a consistent internet connection, with at least one back up, to ensure streaming uptime is over 95%

What services should I look for in a streaming partner?

The ideal situation is a streaming partner that provides you with: high-quality unlimited streaming with your bitrate preference, media players, analytics into stream traffic performance, programmatic advertising availability, and options to run your own advertising campaigns. It is not recommended to sign exclusivity deals – unless you are certain the terms provide you the best monetization option.

How can I guarantee transparency on earnings?

Receiving revenue reports directly from your streaming partners advertising server and having an opportunity to review your partners advertising server can help provide better insights into how much your digital inventory is worth

The post 5 Things to know before signing up with an audio streaming partner appeared first on Atunwa Digital.