Client Industry:  Telecommunications

Overview of Client: Market leader with over 35 million customers and 5,000 employees. 

The Challenge: Firm X wanted to increase awareness about how transparent it is while building positive associations and favourability of the firm to its mobile data customers. Firm X aimed to achieve greater reach and increase recommendations within this specific price-sensitive customer target group.  

Our Solution: Using our network of partner radio stations, we delivered display and video advertisements that focused on getting the firm’s mobile data customers to view their mobile data usage in real-time. 

Results: Led to an increased number of subscribers that accessed their mobile data usage. This was beyond the performance target set by Firm X for the campaign. Additionally, the website traffic increased significantly as a direct result of the campaign.