Podcast Monetization Strategies for African Publishers
As podcasting grows in Africa, so does the need for podcast monetization strategies, but monetizing a podcast in Africa can be challenging.
How I Discovered THREE Game-Changing Insights for Podcasting in Africa…You Can Too
I attended the world’s biggest Podcast Conference in Washington, and I realized how much the insights could revolutionize podcasting in Africa.
Redefining Podcast Listening Experience With the Atunwa Podcast Player
In today’s dynamic world of audio content, where podcasting stands as a powerful communication and entertainment medium, having the right tools to enhance the listening experience is crucial. This becomes especially vital within the African context where reliable fast internet connectivity isn’t always accessible. To fulfill this goal, Atunwa Digital has created a Podcast Player […]
The Bo Ho Bio Show: Helping Listeners Navigate the World of Podcasts
Around two years ago, while reviewing podcast consumption, we – Atunwa and the Digital team at Ghana headquartered Multimedia Group Limited (MGL) – observed an interesting trend. Our top audience group consuming live audio content the most was also the group that accessed our podcast/on-demand audio content the least. This group was our +60 year […]
Best Practices in Podcasting
Launching a podcast might seem very easy but getting the required results will involve strategy. To ensure that your podcast is successful, they must be created with specific goals in mind, and those goals must align with your brand’s overall marketing and sales strategy. We have gathered some few podcast practices that can help in your […]