Muuga FM was started in order to address the needs of the Ameru who were not conversant with the other languages of broadcasting available to them. It offers entertainment through local Kimeru music, information through programs that address different issues affecting them, and an interactive forum whereby the listeners are given a chance to air their views and concerns. Muuga FM programs are fashioned to meet the needs of the individual listeners, and provide them with sufficient information to help them improve their livelihoods.