Tag: ad

Programmatic advertising- All you need to know

Programmatic advertising is essentially the buying of ad space in an automated way. It uses audience data and insights from a variety of sources, to allow advertisers to show highly relevant ads for the audience, at the right time and in the right place.

How ad placement works

Understanding how ad placement works is a good way to get into the mindset of advertisers and agencies and to learn more about the processes