Twenty years ago, with limited internet penetration and the absence of smartphones, ‘website and app content publishers’ were not really a thing, as radio served
Working closely with media companies and content publishers across Africa, I have identified a critical topic that they consider paramount: cashflows. Our publishers are currently
Programmatic advertising is essentially the buying of ad space in an automated way. It uses audience data and insights from a variety of sources, to allow advertisers to show highly relevant ads for the audience, at the right time and in the right place.
Widespread adoption of mobile phones has opened up the opportunity for programmatic advertising in Africa.
Understanding how ad placement works is a good way to get into the mindset of advertisers and agencies and to learn more about the processes
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