The eCPM is one of several metrics that publishers can track to measure the effectiveness of ad campaigns and here’s how it works.
DSPs enable advertisers to automate the process of buying digital ad space. We explain how advertisers can take advantage of this.
The emergence of SSPs has revolutionized the digital advertising landscape and here’s how African audio content publishers can take advantage.
Between 2021 and 2022, podcast listenership in Nigeria soared by 222%, according to Ncebakazi Manzi, Spotify’s Podcast Manager for Sub-Saharan Africa. Kenya and Ghana were
Working closely with media companies and content publishers across Africa, I have identified a critical topic that they consider paramount: cashflows. Our publishers are currently
To maximize your advertising potential, your website and mobile app should capture Listener IDs for devices accessing your content, and these IDs should be shared with your advertisers. Consider implementing this functionality if it is not already in place.
Stay in the loop of what’s coming next. We promise not to spam you.
Atunwa Digital
1216 Broadway, 2nd Floor
info@atunwadigital.com