As we move further into 2024, here are the things advertisers looking to reach target audiences via digital audio ads should look out for.
The emergence of SSPs has revolutionized the digital advertising landscape and here’s how African audio content publishers can take advantage.
Monetizing audio or video content can take different forms, depending on the format and the goals of the content publisher. The most popular method is
Working closely with media companies and content publishers across Africa, I have identified a critical topic that they consider paramount: cashflows. Our publishers are currently
Around two years ago, while reviewing podcast consumption, we – Atunwa and the Digital team at Ghana headquartered Multimedia Group Limited (MGL) – observed an
Programmatic advertising is essentially the buying of ad space in an automated way. It uses audience data and insights from a variety of sources, to allow advertisers to show highly relevant ads for the audience, at the right time and in the right place.
The 2022 digital report (from datareportal.com)for different Africa countries highlights several interesting trends worth pointing out about how Africans consume audio content online. The big
By Mac Maison Who has your content? It is important to know all websites and mobile apps featuring your content and confirm if any unauthorized
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