As the consumption of digital media content continues to rise in Africa, so also is digital advertising. For instance, statista.com, projects that digital ad spending
In August 2013, a friend of mine, Victor, bought a brand new 2012 model Toyota Camry for almost $40,000 (which was just over six million
Monetizing audio or video content can take different forms, depending on the format and the goals of the content publisher. The most popular method is
Working closely with media companies and content publishers across Africa, I have identified a critical topic that they consider paramount: cashflows. Our publishers are currently
When you think of content marketing, you probably think of blog posts, videos, and other forms of written content. But today, many large brands are
Programmatic advertising is essentially the buying of ad space in an automated way. It uses audience data and insights from a variety of sources, to allow advertisers to show highly relevant ads for the audience, at the right time and in the right place.
The 2022 digital report (from datareportal.com)for different Africa countries highlights several interesting trends worth pointing out about how Africans consume audio content online. The big
By Mac Maison Who has your content? It is important to know all websites and mobile apps featuring your content and confirm if any unauthorized
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