To maximize the benefits of advertising on African radio livestreams, it’s important to follow these proven strategies that ensure your ads are effective.
As we move further into 2024, here are the things advertisers looking to reach target audiences via digital audio ads should look out for.
DSPs enable advertisers to automate the process of buying digital ad space. We explain how advertisers can take advantage of this.
The emergence of SSPs has revolutionized the digital advertising landscape and here’s how African audio content publishers can take advantage.
Between 2021 and 2022, podcast listenership in Nigeria soared by 222%, according to Ncebakazi Manzi, Spotify’s Podcast Manager for Sub-Saharan Africa. Kenya and Ghana were
Podcast and on-demand audio content consumption is growing in popularity in Africa. Increased internet penetration on the continent has seen the gradual displacement of traditional
As the consumption of digital media content continues to rise in Africa, so also is digital advertising. For instance, statista.com, projects that digital ad spending
In August 2013, a friend of mine, Victor, bought a brand new 2012 model Toyota Camry for almost $40,000 (which was just over six million
Monetizing audio or video content can take different forms, depending on the format and the goals of the content publisher. The most popular method is
Twenty years ago, with limited internet penetration and the absence of smartphones, ‘website and app content publishers’ were not really a thing, as radio served
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