The eCPM is one of several metrics that publishers can track to measure the effectiveness of ad campaigns and here’s how it works.
As we move further into 2024, here are the things advertisers looking to reach target audiences via digital audio ads should look out for.
At Atunwa Digital, satisfying the needs of our clients comes first. As Africa’s premier streaming and digital content monetization platform, we realize the importance of
In August 2013, a friend of mine, Victor, bought a brand new 2012 model Toyota Camry for almost $40,000 (which was just over six million
Monetizing audio or video content can take different forms, depending on the format and the goals of the content publisher. The most popular method is
Twenty years ago, with limited internet penetration and the absence of smartphones, ‘website and app content publishers’ were not really a thing, as radio served
Working closely with media companies and content publishers across Africa, I have identified a critical topic that they consider paramount: cashflows. Our publishers are currently
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