The eCPM is one of several metrics that publishers can track to measure the effectiveness of ad campaigns and here’s how it works.
In August 2013, a friend of mine, Victor, bought a brand new 2012 model Toyota Camry for almost $40,000 (which was just over six million
Twenty years ago, with limited internet penetration and the absence of smartphones, ‘website and app content publishers’ were not really a thing, as radio served
Widespread adoption of mobile phones has opened up the opportunity for programmatic advertising in Africa.
By Mac Maison Who has your content? It is important to know all websites and mobile apps featuring your content and confirm if any unauthorized
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