To maximize the benefits of advertising on African radio livestreams, it’s important to follow these proven strategies that ensure your ads are effective.
As the world becomes a global village, content publishers might aim for more global content. However, this risks alienating their core audience of Africans.
The 2023 Atunwa Digital Audio Report showcases several interesting insights and trends for advertisers and digital content publishers.
The emergence of SSPs has revolutionized the digital advertising landscape and here’s how African audio content publishers can take advantage.
Between 2021 and 2022, podcast listenership in Nigeria soared by 222%, according to Ncebakazi Manzi, Spotify’s Podcast Manager for Sub-Saharan Africa. Kenya and Ghana were
At Atunwa Digital, satisfying the needs of our clients comes first. As Africa’s premier streaming and digital content monetization platform, we realize the importance of
Around two years ago, while reviewing podcast consumption, we – Atunwa and the Digital team at Ghana headquartered Multimedia Group Limited (MGL) – observed an
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