Why Atunwa

Why Atunwa?

We launched Atunwa Digital to help African audio content publishers better leverage digital distribution and advertising opportunities to get the most monetization value from their content.

What are the Challenges?

Many African media firms receive only a small percentage of revenue back from their streaming or podcasting service provider. Because money is being left on the table, media owners need TRANSPARENCY.
Another significant challenge faced by African content providers is unauthorized redistribution of their content. Unauthorized usage leads to revenue being taken away from the original content owners. It is crucial that content owners regain control of their streams and can see their daily earnings. With our integrated technology tools, our clients’ streams are restricted to authorized distribution partners. We also have end-to-end security for both affiliate and consumer delivery. Media content owners need a GOOD RETURN ON THEIR INVESTMENTS.
Though a lot of African media enterprises have loyal, global audiences listening to their content regularly, these firms do not possess the in-house technical expertise nor advertising capacity to fully realize the built-in value of their original content and brand. This is the first challenge. They need RADICAL CUSTOMER SUPPORT.

Atunwa for Media Stations

The global African diaspora listen to African radio stations to connect with home. This provides a sizeable monetization opportunity for media content owners. With our global partners, we have the complete suite of technology, tools, solutions, and support from a robust content delivery network to our analytics tools. Through these, we help African content creators reach both their local and diaspora audiences through online streaming and podcasting.

Beyond this, we can serve geo-targeted display and video advertising on any type of digital device to these listeners in each of the over 180 countries where listeners on the Atunwa network live.

At Atunwa, we have built a reputation as the most trusted digital monetization platform for connecting African media content owners and the African global diaspora with demand sources and advertisers. With our support, our clients can independently unlock the power of their digital assets and amplify their brand to the right audience at the right time through the right channel and in the right manner profitably. To initiate a conversation, contact us for a no-frills, no-commitment session.

Atunwa for Agencies

At Atunwa, our advertising offerings span both programmatic and direct sales approaches, as we have established relationships with both multinational and local brands looking to reach the African demographic globally. Our integration with industry-leading ad platforms allows the insertion of dynamic, server-side, targeted advertising into our clients’ live streams and podcasts.

Most media agencies, advertising networks and exchanges operating within African markets do not have ways to effectively offer premium publishers the ability to realize the full value of their unique content accessed by millions of people locally and globally. That’s where we come in. We would love to support your clients’ customer engagement objectives. To initiate a conversation, contact us for a no-frills, no-commitment session.

Atunwa for Advertisers/Brands

Advertisers eager to deliver their products and messages to African consumers face insufficient transparency when allocating their marketing resources. That is where we come. We are focused on being the transparent platform for brands/advertisers looking to connect with African audiences globally. Sub-Saharan Africa’s history is based in oral traditions and storytelling that has been maintained and passed down to generations for centuries so it’s not surprising that radio is the most popular form of media throughout Africa. We would love to support your marketing communications objectives. To initiate a conversation, contact us for a no-frills, no-commitment session.

A Glimpse into Our Inventory

Our Digital inventory has an engaged audience across audio, display and video.

*With additional advertising supply and demand from across the globe.

How Atunwa Works

We provide the technology and support to stream audio content (live and on-demand), monetize media content and connect advertisers with African media companies, content creators and the global African diaspora.

Audio Streaming

Streaming your audio content to millions across the world should be hassle-free. Here is how we make it happen for you…

Display & Video Monetization

Feel you deserve to earn from your digital content? Here is how we help you set up your monetisation options display across your digital channels…

Podcasts

Your content should be available on-demand. With more people tuning in to podcasts, let’s help you launch yours. Here is how we help…

Richardson Doe

GM Technology

Multimedia Group Limited (Ghana)

We choose to work with Atunwa because of their commitment to customer service and providing ad-tech tools and monetization solutions specific to our needs. Our partnership has helped increase the value of our digital audio inventories and exposure to opportunities available to grow MGL’s digital media business.

Why Atunwa

Why Atunwa?

Atunwa for Media Stations

Atunwa for Agencies

Atunwa for Advertisers/Brands

A Glimpse into Our Inventory

How Atunwa Works

Audio Streaming

Display & Video Monetization

Podcasts

Richardson Doe

GM Technology

Multimedia Group Limited (Ghana)

Deji Awokoya

COO

Megalectrics Ltd (Nigeria, UK)

Sign up to our Newsletter

Resources

Services

Want to say hi?