When you think of content marketing, you probably think of blog posts, videos, and other forms of written content. But today, many large brands are also turning to video and other forms of “digital content”—such as interactive blog posts, white papers, ebooks, and other long-form documents—to generate leads and build their brands. This is known as “content monetization,” and it’s becoming one of the most powerful tools for building a loyal audience and generating sales. But what exactly is content monetization, and how can it help you build a bigger and better business?
Content monetization is when brands use content marketing to make money by generating traffic, brand awareness, leads, or sales. The benefits of content marketing include: Increasing your brand’s exposure and credibility in your target market Building a loyal audience that can be tapped for sales or other opportunities Building a community of advocates who will spread the word about your brand and help other people make decisions about what to buy Increasing your brand’s credibility and credibility in the market so that people will trust what you say and buy from you in the future.
Here are some things to know about content monetization
- Be authentic and stay confident in the content you put out. No matter what, be confident!
Be authentic & stay confident in your content. Embrace the fact that you’re not perfect and people will forgive your mistakes over & over again. An example with podcasts is not putting out an episode because you feel after hours of editing it still may not be good enough.
That said, don’t let perfection get in the way of being yourself. The quality of your content will speak for itself.
- Focus on the metrics that matter and seek to improve your content.
When it comes to content monetization, the most important thing to focus on is the metrics that matter most to your business. Are you generating leads or sales? Are people clicking on your CTAs and buying your products? By focusing on the right metrics, you can measure your progress, discover where you can improve, and increase the ROI of your content.
- Explore multi platform distribution. Your content will be seen and shared by more people.
Your distribution won’t be effective if you’re focusing on one or two channel. You want more views and engagement so you need to ensure all your platforms are active with some form of your content. Articles can be repurposed for social media. Create videos repurposed for YouTube, TikTok and Instagram.This is the best way to make sure that as many people as possible have regular access to your brand.
- Monetize with ads or other forms of sponsorship.
Advertisements placed around your content could be a good source of income for your blog. You can choose to sell ads directly with advertisers or agencies or you can sign up with an ad network such as Google Adsense to help. The higher your traffic, the better opportunities you’ll have for advertisements. Atunwa works with advertisers and agencies to source demand to publishers in an easy and efficient way. The team at Atunwa also shares recommendations and tips on how publishers can improve the value of their advertising inventory.
- Consider selling merchandise related to your blog or podcast, such as T-shirts.
In addition to their ordinary revenue streams, selling branded merchandise creates an additional income stream. Selling or giving away branded merchandise is an effective avenue for boosting brand recognition. Branded merchandise can be acquired easily and at a fair price. If you’re looking for a way to build loyalty and keep customers hooked on your brand, selling branded merchandise is a great strategy. Google, as big as they are sell branded T-shirts shipped across the world.
Takeaway: Content monetization is an important part of building a successful website or blog, but it can be confusing to get started with this type of marketing strategy if you aren’t familiar with the process. However, keeping it simple and focusing on what matters enables you to earn from your content as time goes on. Always keep in mind that monetization is important but it’s also not just about money, its also about positive user experience.
In our experience, we have come to understand that you will also be discovered by new audiences on multiple platforms. You can host your podcasts for example on AtunwaPodcasts.com but you can also make that same content available on Apple Podcasts, Google Podcast or on Spotify. All of these platforms are equally monetizable and you can distribute your content on their platform for free. Explore the pros and cons of each platform so you are well informed about what makes them unique from each other.
