By Mac Maison

Who has your content?

It is important to know all websites and mobile apps featuring your content and confirm if any unauthorized streams exist for your content. Once the assessment is completed, you can determine which 3rd party websites and mobile apps can be allowed to feature your content and monitor to ensure all sources for your content are using audio streams you have approved and that you always have visibility into the audience analytics and you control the in-stream advertising opportunities delivered to audiences accessing your content

What are your analytics?

Understanding where in the world your audiences are accessing content from and the average time audiences spend listening to your content will help you determine the potential revenue you can generate from the audio stream(s)

Is your streaming environment stable?

It is best to have a streaming machine – ie. laptop, desktop, or streaming server – that is only used for audio streaming purposes and a consistent internet connection, with at least one back up, to ensure streaming uptime is over 95%

What services should I look for in a streaming partner?

The ideal situation is a streaming partner that provides you with: high-quality unlimited streaming with your bitrate preference, media players, analytics into stream traffic performance, programmatic advertising availability, and options to run your own advertising campaigns. It is not recommended to sign exclusivity deals – unless you are certain the terms provide you the best monetization option.

How can I guarantee transparency on earnings?

Receiving revenue reports directly from your streaming partners advertising server and having an opportunity to review your partners advertising server can help provide better insights into how much your digital inventory is worth