Launching a podcast might seem very easy but getting the required results will involve strategy. To ensure that your podcast is successful, they must be created with specific goals in mind, and those goals must align with your brand’s overall marketing and sales strategy.
We have gathered some few podcast practices that can help in your podcast journey;
- Be consistent with the time schedules to ensure optimal audio recordings.
- Have high quality, catchy artwork: listeners should be able to recall it and easily associate it with you.
- Episode titles & descriptions should be attractive, urging curiosity and attracting listeners.
- Address listeners in a personal way to build relationships (you could use personalized opening and closing statements)
- Ensure your audios are short and concise and keep them interesting when they need to be longer than usual.
- Actively promote previous episodes with every new episode. It is best to do it in the first 5 minutes of the current episode.
