For African radio stations live streaming, there might be an urge to produce more diaspora-leaning content to attract a broader international audience.
As the world becomes more of a global village, content publishers may aim to create content that is less local and more global. However, this could risk alienating their core audience, which primarily consists of Africans and people of African descent.
With an estimated 200 million people of African descent living outside of Africa, and an additional 1.4 billion living within, it is clear that there’s more than enough people to consume local content.
Our 2023 streaming analytics data revealed that listeners from Germany, the United Kingdom, the United States, and Canada ranked in the top 10 for streaming local African content via live radio. These listeners are likely to be Africans or of African descent.
Read Also: How Africans Consumed Digital Audio Content in 2023
The Atunwa Digital Audio Report (2023) also shows that the average time spent listening (ATSL) to radio live streams in Kenya, Ghana, and Nigeria, was 18 minutes and 59 seconds.
This means that, on average, people spent almost 20 minutes streaming local live radio content from those countries, with audiences located both within and outside Africa.
The lesson here for African radio stations live streaming is simple: contrary to popular belief, local African content remains relevant to audiences both within and outside the continent.
Therefore, African content publishers must strive to improve the quality and listening experience for local content that appeals to Africans rather than producing content that may target foreign and non-African audiences.
Atunwa Digital provides free live streamingr and media player services with a 99% uptime to African radio stations and offers monetization opportunities through in-stream audio ads on live streams.
If you are an African radio station with good content inventory and are willing to explore more monetization and revenue opportunities, send an email to info@atunwadigital.com.
