As internet penetration continues to increase, radio stations are moving beyond traditional FM broadcasting and embracing online platforms to reach more listeners. 

To maximize the benefits of advertising on African radio livestreams, it’s important to follow these proven strategies that ensure your ads are effective.

Our co-founder and CEO, Mac Maison, sat with AdsWizz and gave insights into the evolving landscape of digital audio monetization in Africa.

Unlike terrestrial radio broadcasts, to maximize your radio livestream revenue, understanding and leveraging your analytics is important.

As podcasting grows in Africa, so does the need for podcast monetization strategies, but monetizing a podcast in Africa can be challenging.

I attended the world's biggest Podcast Conference in Washington, and I realized how much the insights could revolutionize podcasting in Africa.