Client Industry: Fintech

Overview of Client: Zeepay enables digital remittances from the diaspora to mobile wallets, bank accounts and Visa cards across 20 markets in Africa. 

The Challenge: Zeepay wanted to create awareness for its new payment services among Ghanaians in the Diaspora. One of such services was a partnership with Visa which allow diaspora Africans to send money directly onto Visa debit and prepaid cards in Ghana.

Our Solution: Using our network of partner radio stations, we delivered scheduled audio advertisements per the campaign’s targeting requirements. We sent both daily and detailed end of campaign delivery reports to Zeepay.

Results: Reached hundreds of thousands of digital audiences located in the campaigns targeted markets of the UK, Italy, Germany, Ghana, Netherlands, and Spain.