Client Industry:  Telecommunications

Overview of Client: Market leader with over 35 million customers and 5,000 employees. 

The Challenge: Firm X wanted to increase awareness about how transparent it is while building positive associations and favourability of the firm to its mobile data customers. Firm X aimed to achieve greater reach and increase recommendations within this specific price-sensitive customer target group.  

Our Solution: Using our network of partner radio stations, we delivered display and video advertisements that focused on getting the firm’s mobile data customers to view their mobile data usage in real-time. 

Results: Led to an increased number of subscribers that accessed their mobile data usage. This was beyond the performance target set by Firm X for the campaign. Additionally, the website traffic increased significantly as a direct result of the campaign. 

The post <strong>Firm X<em> ~ Communicating Transparency to Mobile Customers</em></strong> appeared first on Atunwa Digital.

Overview of Client: Ghana’s biggest media group; 20+ million audiences across all platforms; 600+ employees.

The Challenge: MGL had two key challenges: First, poor revenue generation from its existing monetization sources. The business was also losing revenue from the unauthorised redistribution of its content by third parties.

Our Solution: We provided an end-to-end solution for MGL. We onboarded MGL’s 6 radio stations into our reliable live-streaming technologies and provided radical customer support. We enabled MGL easily turn its live productions into on-demand podcasts, with automatic template-based publishing ensuring the podcasts are submitted correctly to aggregators. We allowed the insertion of dynamic, server-side, targeted advertising into the livestreams and podcasts of MGL stations thereby attracting new advertising revenue opportunities from audiences accessing content from around the world. Furthermore, we provided seamless dynamic advertising capabilities that are unified across both live streams and podcasts, so rather than  have the MGL team manage two separate systems, podcasts simply became a seamless extension of its live operations. We also delivered end-to-end encryption for both affiliate and consumer delivery that enabled MGL’s livestreams to be restricted to authorised distribution partners. Finally, we provided real-time, dynamic, and robust analytic tools that enabled MGL to make informed data-driven decisions about their media operations and strategy.

Results: Across six key MGL stations, monthly Total Listening Hours (TLH) increased by 152% and monthly Cumulative Audience by 96% in their first month of full operation with Atunwa. Both metrics more than tripled over the next 21 months.

“Multimedia Group partnered with Atunwa Digital, to extend its reach in Ghana and globally. This partnership has enabled Multimedia Group to:

• Connect with large, global advertisers.
• Join leading streaming platforms like Spotify to help Multimedia Group monetise its streams.
• Secure its streaming platforms to prevent audio content from being pirated.
• Secure higher revenues from third-party radio aggregators, upgrade the streaming infrastructure to improve the quality of streams, and gain control of its audio advertising in geo-targeted ways. 

Perhaps the best illustration of the partnership’s value is seen in the bottom line: “We went from earning tens of thousands of U.S. dollars to earning hundreds of thousands of dollars annually.”

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Overview of Client: Zeepay enables digital remittances from the diaspora to mobile wallets, bank accounts and Visa cards across 20 markets in Africa. 

The Challenge: Zeepay wanted to create awareness for its new payment services among Ghanaians in the Diaspora. One of such services was a partnership with Visa which allow diaspora Africans to send money directly onto Visa debit and prepaid cards in Ghana.

Our Solution: Using our network of partner radio stations, we delivered scheduled audio advertisements per the campaign’s targeting requirements. We sent both daily and detailed end of campaign delivery reports to Zeepay.

Results: Reached hundreds of thousands of digital audiences located in the campaigns targeted markets of the UK, Italy, Germany, Ghana, Netherlands, and Spain. 

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The Challenge – The purpose of the campaign was to market the firm’s serviced-plots for sale to buyers looking for secured lands to build their own homes on.

Our Solution – We delivered 1,190,018 impressions through banner and video advertisements to audiences in US, UK, Canada, Germany, Ghana, and Italy accessing Atunwa clients online radio stations.

Results – The campaign generated over 150 leads that resulted in 8 leads purchasing land. 3 of these new customers are in the process of purchasing a second piece of land. In addition to engaging Atunwa, Regimanuel also used billboards, social media ads and print media ads  campaigns. Of the  11 total sales from all these marketing channels, over 72% of these sales came from Atunwa Digital’s campaigns.

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