The 2022 digital report (from datareportal.com)for different Africa countries highlights several interesting trends worth pointing out about how Africans consume audio content online. 

The big four kinds of audio content online are: music, online radio shows/stations, podcasts and audio books. 

The percentage of internet users aged 16-64 in Ghana, Kenya, Morocco, Nigeria and South Africa who listen to each kind of audio content via the internet each week revealed the following results:

Music is the most popular kind of online audio content in Ghana, Kenya and South Africa with a continental average of 32.66% of all online audio content listened to. 
Online radio shows/stations is the most popular kind of online audio content in Morocco and Nigeria.
However, given that an increasing number of radio stations/shows are launching podcasts, the combined category (at 43.04%) is the most popular kind of online audio content 

Lessons for Radio Owners/Managers
We have known for a long time that radio is the most popular media channel in Africa. However, many radio station owners and managers have not paid much attention to developing an effective and profitable online radio brand. 

However, across the continent, some media owners are taking back control. Atunwa helps hundreds of radio stations in Africa not only to stream online but also to automatically record their shows as podcasts which are available to their audiences to enjoy wherever and whenever. 

Whether by live-streaming (live online radio) or listening on-demand (podcasts), this powerful combination is here to stay. Don’t leave your money on the table. If you would like to have a no-commitments discussion on how we can help or if you are unsure, you are making the most revenue from your current streaming provider, our helpful advisors are here to support.