During the Covid lockdown of 2020, the advertising landscape, particularly for digital audio ads, changed drastically, impacting advertising revenue.
Advertisers became more cautious with their budgets, prioritizing quality over quantity.
This shift, along with strict data policies from regions like California, the UK, and the EU, means publishers must now deliver high-quality, consent-compliant ads with minimal bot activity.
These changes have a significant impact on advertising revenue.
How Advertisers Group Publishers
Advertisers and brands now group publishers into three levels:
Level 1: Publishers in their home countries that meet all criteria, enjoying better fill rates and higher CPMs.
Level 2: Global publishers with audiences in the advertiser’s home country meeting all criteria.
Level 3: Global publishers with decent traffic but not meeting all criteria, bought at a lower cost.
Interestingly, advertisers in African countries are also demanding high-quality inventories. This trend is crucial for publishers looking to maximize their advertising revenue.
Updating Your Platforms to Maximize Advertising Revenue
To remain competitive and boost your advertising revenue, publishers should update their mobile apps and websites with Advertiser SDKs/APIs for optimal ad delivery.
Consequently, publishers who make these updates move to the front of the line for advertising opportunities, while those who don’t may see decreased earnings.
Read Also: The Power of Mood Targeting In Advertising
Benefits for Atunwa Digital Clients
Clients and partners using the Atunwa Digital Media Player already meet these requirements. Atunwa will continue to update the Player as needed.
Those using their own or third-party media players should work with developers to make the necessary updates. Alternatively, they can work with Atunwa to set up the Atunwa Digital Media Player.
Mobile app owners are also advised to update their apps with the SDKs and APIs from advertising partners.
These updates benefit the publisher by meeting advertiser requirements and maintaining interest in the publisher’s traffic, directly boosting advertising revenue.
Next Steps
Updating your digital platforms is crucial for maintaining and increasing your advertising revenue. By meeting advertiser requirements, you ensure sustained interest in your traffic, leading to better fill rates and higher CPMs.
If you’re an audio publisher looking to boost revenue, the Atunwa Digital Media Player can help meet advertiser requirements.
For more information, please send an email to info@atunwadigital.com.
