Widespread adoption of mobile phones has opened up the opportunity for programmatic advertising in Africa.
“The mobile advertising space is still in its infancy in terms of actual numbers, but it has huge potential,” said Anindya Ghose, a professor at the NYU Stern School of Business who has studied the global mobile marketplace.
Chinese companies like Xiaomi and Huawei are flooding the African market with cheap smartphones, enabling a shift from the feature phones that currently dominate, Ghose said.
“In the next couple of years, you will see penetration for smartphones shooting through the roof, and programmatic following,” he said. For now, market tracking is limited.
The table below compares programmatic advertising in Kenya, Ghana, Nigeria, South Africa
The African market is unexplored. In a few years you could have up to 700 million (African) people accessing the internet. Atunwa Digital is a full service advertising agency investing and positioning ourselves to be the go-to agency for brands and advertisers looking to penetrate the African market. We will walk you through each & every step of the process, to ensure nothing is going unnoticed. Ever reminding us to keep transparency at the forefront of our goals.
